Lando Norris, a British Formula One driver, started the team for esports and content development.
Team Quadrant, which launched on 6 November, is said to concentrate on gaming, competition, and the development of content.
The driver currently racing for McLaren has amassed more than 600,000 Twitch followers, partially because of the delayed start of the 2020 F1 season.
“Quadrant is something I have long wanted to do,” Norris said to BBC Sport. “While racing will be a priority and a bigger passion than nearly any other sport, Quadrant will hopefully spread to several other sporting and gaming categories,” he added.
Alongside Norris, Aarav Amin, and Steve “Super GT” Alvarez Brown, creators of sim content, along with Niran “FNG” Yesufu, and “RiaBish” creators of gaming content, have joined the Quadrant team.
After the French pilot Romain Grojean launches R8 G eSports, a sim racing team that competes on different platforms, Norris becomes the second F1 driver to join the sports arena.
The company would first concentrate on the development of content and the growth of its online presence before it focuses on esports.